In a significant move within the Indian health insurance sector, Religare Health Insurance Company Limited rebranded itself as Care Health Insurance Limited, effective August 19, 2020. This strategic decision was made to better reflect the company’s core ethos and dedication to its customers’ well-being.
Established in 2012, Religare Health Insurance quickly made a name for itself as a specialist health insurer. However, as the company evolved and its customer-centric approach became increasingly prominent, the leadership felt a name change was necessary to truly embody their mission.
The transition to “Care Health Insurance” was a deliberate choice to emphasize the company’s commitment to “care” in its broadest sense. This includes not just financial coverage for medical emergencies but also a holistic approach to health, encompassing preventive care, wellness services, and personalized support for policyholders. The company’s new tagline, “Health ki Guarantee” (Guarantee of Health), further reinforces this focus.
Key aspects of the rebranding:
- Focus on ‘Care’: The new name directly communicates the company’s primary objective: to provide comprehensive and compassionate healthcare solutions.
- Customer-centricity: The rebranding underscored a renewed dedication to customer-centric services, from product design to claims administration and customer service.
- No impact on existing policies: For existing policyholders, the rebranding brought no changes to their policy details, features, benefits, policy numbers, or health card acceptability. All existing documents remain valid.
- Continuity in operations: The management team, product offerings, and technology-driven servicing capabilities all remained consistent, ensuring a seamless transition for customers and partners.
- Strategic move for growth: The rebranding was also a strategic initiative to stay relevant in a dynamic market and to communicate a more compassionate and caring identity, aiming to foster greater trust and loyalty.
Since the rebranding, Care Health Insurance has continued to expand its offerings, providing a wide range of health insurance products for individuals, families, senior citizens, and corporate entities. The company has maintained its strong network of cashless hospitals and a reputation for efficient claim settlement, building on the foundation laid as Religare Health Insurance.
The rebranding from Religare Health Insurance to Care Health Insurance stands as a notable example of how companies adapt their identity to better align with their values and market positioning, ultimately aiming to serve their customers more effectively. Sources
